Taking a giant leap of faith, Reliance Digital is all set to join the ranks of electronics retail stores that boast a private line of electronic products. Reliance Digital will soon roll out its own range of electronic gadgets and utilities under the brand name of ‘Reconnect’. Offering a wide assortment of home and kitchen appliances, beauty care products, entertainment gadgets and more, Reliance Digital quest to offer the best in technology has found a new definition all together with Reconnect.
One thing that makes ‘Reconnect’
rather aspirational and more significantly viable is the fact that it comes
from a trusted name. Bearing Reliance in its title already instills in
Reconnect a significant amount of trust and assurance as far as quality and
value-for-money is concerned. Reliance Digital has already garnered for itself
the recognition of being the ‘value-purpose’ electronics chain, and building on
such a reputation, ‘Reconnect’ stands to find ground on trusty shores. The
range promises to offer cutting edge technology and ultra-modern gadgets. But
what appeals more is the proposition that links Reconnect to human connection. Even
in the face of mind boggling technical advancement, it is that human connection
that finds ground with everyone. Reconnect has tried to capture this ‘human’
sentiment in its range of products by letting one ‘reconnect’ with the moments,
the people and the emotions they would cherish forever.
For Reliance Digital, this is
perhaps a fitting move on every account. Reliance Digital stores have garnered
a strong reputation throughout the country and the brand’s association with
‘value’ is unmatched by any other. It is very likely that customers find
themselves connecting with Reliance Digital’s in-house brand just on the fact
that it comes from Reliance and that there is a promise of good quality, good
price and value that transcends from Reconnect’s brand vision and brand
proposition. Especially because this is everything a customer looks for in an
Reliance Digital is a multi-brand electronic retail chain from the house of Reliance Industries Limited (RIL). This consumer electronics and durables retail chain is one of India’s fastest growing retail chains and the most popular destination for purchase of electronic items.
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